Psyche's Clay was founded in 2023 as a father-and-son pottery studio based in Madison, Alabama. We combine the excitement of digital design with the traditional craft of slip casting. In 2025, our team grew to include other artists.
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We enjoy sharing our work with the community at the local art shows. It truly inspires us to meet and talk with visitors. When somebody finds a connection with something we have created it is a wonderful feeling that keeps us motivated.
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​​As we explore this path with our team and our community, we’re excited to share that journey with you. We hope our work and services will empower others to live a creative life making all of our days and our community more beautiful.
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W. Craig Van Cleave, MD, Psyche's Clay Owner
Our
Story
Our Values
Well-being through craft, creativity and community
Craft
Crafting work that can become a special part of others daily routines is our passion. One of the best parts of our work is when we witness somebody connecting with one of our pieces at an art show.
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Your satisfaction is our top priority, so if you have any questions or concerns about your purchase, please don’t hesitate to reach out via email.
Creativity
Adopting a creative mindset is a powerful way to enrich your life. It can influence how you navigate daily life. It encourages you to approach challenges with flexibility and to see opportunities where others might see obstacles. We hope that our work inspires others to live life creatively.
Community
At Psyche's Clay, we aim to create a positive impact—through the connections we build with others. We are deeply grateful for the support of the community, which allows us to pursue what we love. Your encouragement inspires us every day, and we feel truly blessed to share our passion with you.
What's with the name?
Psyche's Clay ( Psi-keys Clay )
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You see, Psyche is the Greek goddess of the soul, and she is often represented by butterflies. Once upon a time, Hunter and I created a public art project that included sixteen illuminated colorful butterflies suspended in air, representing Psyche. When it came time to design a logo for our pottery studio, I found myself thinking back to those butterflies. They felt like the perfect symbol for our work.