Our
Story
Psyche's Clay is a special business where we share our passion for art and provide therapy services to the community through our art therapy program.
Founded in 2023, Psyche's Clay is a father-and-son pottery studio based in Madison, Alabama. We combine the excitement of digital design with the traditional craft of slip casting. In 2025, we expanded our business to include art therapy services.
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I received my undergraduate degree in ceramics and sculpture from The College of Wiliam and Mary. I then went to medical school to become a pediatrician. I currently practice in Madison, AL.
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As we explore the limitless possibilities of the creative process, we’re excited to share our journey with you. We hope our work and services will bring joy and well-being, making all or our days and our community a little brighter.
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W. Craig Van Cleave, MD, Psyche's Clay Owner
Our Values
We love humans and the planet we all share.
We prioritize safety above all. Our pottery is crafted using certified nontoxic clay and food-safe, dinnerware-safe glazes. While our pieces are dishwasher- and microwave-safe, please handle with care, as all ceramics carry a small risk of breakage.
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We strive to make eco-friendly decisions throughout all steps of the our design and production process.
We make quality artwork you can use and enjoy.
Handmade pottery is beautifully unique, and we take pride in delivering exceptional craftsmanship that will last a lifetime. Your satisfaction is our top priority, so if you have any questions or concerns about your purchase, please don’t hesitate to reach out via email.
We are committed to our community.
At Psyche's Clay, we aim to create a positive impact—through our craft, our business, and the connections we build with our community. As a small father-and-son studio, we’re deeply grateful for the support of our customers, which allows us to pursue what we love. Your encouragement inspires us every day, and we feel truly blessed to share our passion with you.
What's with the name?
You see, Psyche is the Greek goddess of the soul, and she is often represented by butterflies. Once upon a time, a friend and I created a public art project that included sixteen illuminated colorful butterflies suspended in air, representing Psyche. When it came time to design a logo for our pottery studio, I found myself thinking back to those butterflies. They felt like the perfect symbol for our work.